With the start of 2018, it’s important to ask “what do you want the next year to look like?” Focus on your boat business instead of just working in your business all the time. Maybe it means implementing a system so your sales team can do an amazing job, or maybe it’s hiring some new… Read more »
Posts By: Matt Sellhorst
How Do You Gain the Slight Edge?
“Little hinges swing big doors” is a common phrase used by one of my mentors when answering the question: how do you gain the slight edge? Elegant ideas mean that sometimes it’s those little things you do that can have a major impact on your business. Having the right systems in place can be anything… Read more »
Words Matter
Do you have a difficult time getting your sales team all on the same page? Finding specific phrases that work well with clients for all staff to use is important. Words matter. Working with a sales trainer can help you develop a script that all employees can use to make their own but share the… Read more »
How to Sell More Fresh and Saltwater Fishing Boats with Frank Peterson
In this episode, you will discover how to sell more fishing boats, whether they are fresh or saltwater ones. How the Recreational Boating and Fishing Foundation (RBFF) is positioned to support your local marketing efforts with tons of fantastic resources to promote boating and fishing How your local presence can be used as a valuable… Read more »
What do Boat Owners Who Buy Multiple Boats Look Like?
Boat owners who buy multiple boats can become valuable attributes to your business. BY MATT SELLHORST Over the last few months, we’ve been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right?… Read more »
Skyrocket your Boat Show ROI
With MDCE coming up, I wanted to share this article I wrote for Boating Industry on how to skyrocket your boat show ROI. As published in BoatingIndustry.com BY MATT SELLHORST If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m… Read more »
Samantha Scott Reveals Social Media Tricks, Tips and Tactics
In this episode of the Boat Dealer Podcast, Samantha Scott reveals social media tricks, tips and tactics. As you listen, you will discover: The value of your inventory photos and videos Free apps and tools for video like the pros How to find the ‘voice’ of your dealership Social media mistakes to avoid and simple… Read more »
How to Sell More Boats with Marcus Sheridan, Marketing Guru and Current Boat Shopper
On this episode of the Boat Dealer Podcast, Matt discusses how to sell more boats with Marcus Sheridan, marketing guru and current boat shopper. They will help you discover: How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy The story of buying his second boat… Read more »
What can revolutionize your boat business?
Michael Gerber’s book, The E-Myth, revealed a vital secret to me. The one thing that can really revolutionize your boat business is a system, a process that leads to an end result. Whether it involves people, technology or a script on how to do things, a system can improve boat sales. For more details on… Read more »
More Leads and More Profit with Boat Financing
In this episode of the Boat Dealer Podcast, learn about how to gain more leads and more profit with boat financing. You will discover: How to add an additional 20-30 more leads from your website A simple way to increase F&I revenue by $3,200 per unit on 50% of your deliveries Insight into the boat… Read more »