Boat owners who buy multiple boats can become valuable attributes to your business.


Over the last few months, we’ve been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right?

This week, we’re looking at Attribute #7: Clients who buy multiple boats over a long period of time. We just covered the concept of your clients using their boats more frequently, and we all know in this industry, the more you use your boat, the more likely you are to upgrade systems and electronics and gear, but most importantly to also upgrade your boat and change your boating lifestyle.

The more clients use their boats, the more money they will spend with you over the long haul, the longer they’ll stay in boating which in turn increases the period of time they will likely give money to you year after year increasing their lifetime value, not to mention the referrals they provide to you.

If you missed the first six attributes, find them here.