As a boat dealer, what makes you memorable? Why should someone do business with you instead of anyone else in the same industry? The answer: because you are memorable. Say something unique that customers will remember about you and only you. Stand for something and share a message that will let people remember you for… Read more »
Posts By: Matt Sellhorst
Insider Secret – How to Increase Boat Sales, Money and Fun at Your Dealership
How do you Increase Boat Sales, Money and Fun at Your Boat Dealership? BY MATT SELLHORST Over the past months, we’ve been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? This… Read more »
The Value of Your Inventory
On today’s episode, our guest, Jim Jabaay, Vice President of Lot Vantage, and I will discuss the value of your inventory. He grew up in his grandfather’s car dealership that he started in 1954 where he learned the ins and outs of the dealership business. After working his way up at Manheim Auto Auctions, he… Read more »
Do Boat Owners Use All of Your Services and Product Lines?
Do Boat Owners Use All of Your Services and Product Lines? BY MATT SELLHORST In the last few blogs, we’ve been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right?Last week we… Read more »
Do Customers Use Their Boats to Introduce Others to You?
Do Customers Use Their Boats to Introduce Others to You? BY MATT SELLHORST Over the past few weeks, we’ve been talking about are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Last… Read more »
What is the SPLASH System(TM) all about?
What is the key to success? Install a proven sales and marketing system in your boat business, a system that will save you time, sell more boats, and increase your margins without wasting money on sales and marketing schemes that flat-out don’t work! Find out what the SPLASH System(TM) is all about. Want to check… Read more »
Cobalt & South Bay Dealer Shares Secrets to Success
In this episode about the secrets to success you will discover: Melanie Clement of Lakeshore Sports A simple idea to gain immediate sales Why you should always be on the lookout for partnership opportunities Melanie’s advice on sales and marketing What it’s like to go off a ski jump for the first time Melanie’s road… Read more »
What Do You Do With Negative Feedback?
When you work very hard to help your customers and provide a valuable service, sometimes it’s hard when you get negative feedback. Even one person who wants to unsubscribe from your newsletter can be discouraging. It makes you think “what did I do wrong?” or “what could I have done differently?” I share in this… Read more »
Is Your Sales Team Using the Right Tools?
Is Your Sales Team Using the Right Tools? BY MATT SELLHORST As we’ve been covering in the last few blogs, there are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Last week… Read more »
Do Your Customers See You as an Expert They Trust
Do Your Customers See You as Expert They Trust? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Throughout this blog series, we will explore these key attributes… Read more »