On this episode of the Boat Dealer Podcast, Matt discusses how to sell more boats with Marcus Sheridan, marketing guru and current boat shopper. They will help you discover:
- How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy
- The story of buying his second boat and how he is currently shopping for his next boat
- How the boat shopping process has changed and why online video is becoming a must in every business
- Why Marcus insists that every business today needs a videographer on staff
- Much more to help you sell more boats, make more money and have more fun
Resources and links mentioned in this episode:
Marcus Sheridan, The Sales Lion
Called a web marketing guru by the New York Times, Marcus Sheridan’s story of saving his swimming pool company, River Pools, during the 2008 economic crash has been featured in multiple books, publications, and stories around the world. His experience was also the inspiration for his newest book, “They Ask, You Answer,” which was dubbed the #1 marketing book to read in 2017 by Mashable.
Today, Sheridan has become a highly sought-after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.
Marcus will also be presenting at the MDCE in December at a session called; Increase Closing Rates with Content Marketing
What a great episode, I appreciate you joining us today…
When you’ve decided you’re just not satisfied with the profit in your dealership. You know that you should be selling more boats, making more money or having more fun in your boat business, here are a few ways we can help.
- Apply to join an upcoming SPLASH System program, go to www.BoatDealerProfits.com/SplashApply
- Check out our Boat Dealer Profits scorecard, to see how you and your dealership are doing in each of the seven key areas of SPLASH Dealer success at www.BoatDealerProfits.com/ScoreCard .
- Check out Boat Dealer Profits TV, our blog or other Podcast episodes at www.BoatDealerProfits.com
- Check out one of the many webinars we have available at www.BoatDealerProfits.com/Webinar for a list of upcoming webinars.
If you would like to be a guest on the podcast, email me at Matt@BoatDealerProfits.com to see if you’d be a good fit.