“Little hinges swing big doors” is a common phrase used by one of my mentors when answering the question: how do you gain the slight edge? Elegant ideas mean that sometimes it’s those little things you do that can have a major impact on your business. Having the right systems in place can be anything from sharing the right messaging with your market, utilizing newsletters, using consistent communication in your dealership. You don’t necessarily have to revamp everything. Just put a system in place to create not just a good experience, but an amazing experience for customers.