In this episode you will discover why you’re losing 85% over three years and the following: How you can apply research to change your approach to boat sales The #1 mistake good boat dealers make… and continue to make year after year The 70% rule shared by MDCE Keynote speaker Tim Sanders about the buyer’s… Read more »
Posts By: Matt Sellhorst
Five Ways to Sell More Boats This Spring
In this episode you will discover five ways to sell more boats this spring and the following: simple, yet highly effective ways to sell more boats How to use email and text messages properly with current clients and prospects What every dealer needs to do this spring so they don’t lose sales A super easy… Read more »
Who is the 21st Century Consumer?
In this episode, you will discover who the 21st century consumer is by learning more about: Harry Giovanni at Three Clix The 21st century consumer Intelligent communication The biggest opportunity for boat dealerships marketing The #1 way to set yourself apart What to do with a lead that comes in at 10:30pm at night… How… Read more »
Creating his dream life on a floating home with Jim Palmer
In this episode, Jim Palmer talks about creating his dream life on a floating home. You will discover: What may be holding you back from huge success and profits A simple way to increase profits and margins in your boat business Finish this thought ______ is for vanity, ____ is for sanity Sales and marketing… Read more »
Three Ways to Maximize Your Boat Show
In this episode of our podcast, Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System, reveals three ways to maximize your boat show: Three major mindset shifts to maximize your boat show How you can improve your sales staff’s closing rate by building their confidence Why you may be missing opportunity at… Read more »
Why are you losing boat sales and discounting unnecessarily?
As published on Boating Industry BY MATT SELLHORST Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the shock and outrage of it all, you’ll likely have one of three responses. Denial … “We are getting our share of the sales and well, people are… Read more »
The Power of an Event
Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn’t have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a… Read more »
Podcasts, Boat Buyers and Boat Clubs
In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including: The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips to using a local podcast to become the boating expert in your local market… Read more »
Boat Show Tips
Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate… Read more »
Having More Fun in Your Boat Business
In this episode you will discover: Why “having more fun” in your boat business is easier to do when you are selling more boats and making more money Three tips to having more fun in your boat business that any dealership owner can use The story of why I did this episode… hint: It came… Read more »