Who is the 21st Century Consumer?

Posted by & filed under Blog, Boat Dealer Profits Podcast.

Who is the 21st Century Consumer?

In this episode, you will discover who the 21st century consumer is by learning more about: Harry Giovanni at Three Clix The 21st century consumer Intelligent communication The biggest opportunity for boat dealerships marketing The #1 way to set yourself apart What to do with a lead that comes in at 10:30pm at night… How… Read more »

The Power of an Event

Posted by & filed under Blog, Boat Dealer Profits TV.

Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn’t have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a… Read more »

Podcasts, Boat Buyers and Boat Clubs

Posted by & filed under Blog, Boat Dealer Profits Podcast.

Podcasts, Boat Buyers and Boat Clubs

In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including: The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips to using a local podcast to become the boating expert in your local market… Read more »

Boat Show Tips

Posted by & filed under Blog, Boat Dealer Profits TV.

Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate… Read more »