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How do you Increase Boat Sales, Money and Fun at Your Boat Dealership? BY MATT SELLHORST Over the past months, we've been covering several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? This…
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Do Boat Owners Use All of Your Services and Product Lines? BY MATT SELLHORST In the last few blogs, we've been covering several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right?Last week we…
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Do Customers Use Their Boats to Introduce Others to You? BY MATT SELLHORST Over the past few weeks, we've been talking about are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last…
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Is Your Sales Team Using the Right Tools? BY MATT SELLHORST As we've been covering in the last few blogs, there are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last week…
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Do Your Customers See You as Expert They Trust? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Throughout this blog series, we will explore these key attributes…
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As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that…
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Is it challenging to book appointments every day of the week? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…
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BY MATT SELLHORST Is it difficult to find a steady flow of quality leads? There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…
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by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?" If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed…
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Boat Sales From a Buyer's Perspective - Think Like a Customer BY MATT SELLHORST Have you ever considered boat sales from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how you can use these insights to deliver exactly what they want and need at each…