How do you Increase Boat Sales, Money and Fun at Your Boat Dealership?


Over the past months, we’ve been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? This is the final attribute in the series.  If you missed any of the other attributes, go here to read them.

This week’s Attribute is #8: More boat sales, higher profit margins, and more fun in your boat dealership. These will all happen when you take the time to create a system – a proven system – and install it in your boat business. You want a system that’s designed to develop more prospects and designed to develop more set appointments with your sales staff. A system that’s designed to pre-position your buyers to be less price sensitive and one that’s designed to position you as the expert who makes recommendations that the client accepts and makes the investment that you recommend because it’s a wise investment.

It’s the right thing to do. As boat people, we know what products and services are available that can make your client’s boating lifestyle more enjoyable. It encompasses all of the things of which your client is unaware. They’re not in the industry to the degree that we are, and you can make recommendations to make it more profitable for your business and more fun for your clients. When it’s more fun for your clients, they’re easier to work with, they’re more open to your suggestions, and they say yes more often and give you money more often.

It is more fun for everybody involved, and isn’t that truly what you want from your boat business?