BY MATT SELLHORST
Is it difficult to find a steady flow of quality leads?
There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.
Attribute #1: A steady flow of quality leads, leads that your competition doesn’t even know exist, leads that come directly to you.
From the moment they walk through your dealership’s front door, whether that be your virtual online “door” (via your website, social media, or any other online presence that may come in the future) or through your actual front door, they are leads who see you as a boating expert. Plus, you are able to capture their contact information as well (even those who are researching online).
You are positioned as a resource that they absolutely must listen to. More importantly, by the very nature of the way you attract them into your dealership, you are building a basis of trust, and you’re on your way to building “the know and the like” factor as well. If you aren’t aware of it, consumers more readily buy from those they know, like, and trust!
Click here to read Attribute 2: How to Book More Appointments Everyday of the Week