Does your sales team present the right attitude to your customers? Is there a smile to greet everyone who walks into your dealership? Matt shares how important it is for your staff to be kind, courteous and professional.

by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?" If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed…