Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn’t have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a consistent system that go along with your marketing messages? Think of events you can hold that will give people a reason to come to your dealership other than just looking at your boat inventory.

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