In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including:
- The power of event marketing with non-competitive partners who share similar client profiles
- How the assist and 2nd assist approach works like gang-busters in today’s world
- Tips to using a local podcast to become the boating expert in your local market
- How traditional media and digital media have changed and how you can take advantage of the switch
- Why doing something different, even for boat buyers, is required in today’s fast-paced, digital age
Resources and links mentioned in this episode:
Matt O’Hara, Freedom Boat Club Lake George Franchise owner
Matt and Rebecca O’Hara are the Freedom Boat Club franchise owners serving the Lake George area in upstate NY. Matt is also the host of the popular ‘Anchors Aweigh’ podcast for all boaters, from aspiring to experienced. Featuring in-depth conversations with boating experts and industry leaders, and packed full of tips, tricks, gear, and industry info.
Boaters of all levels will come away with new skills and knowledge each episode. His podcast has featured such guests as Wanda Kenton Smith, legendary industry marketer and marketing leader at Freedom Boat Club, Reagan Haynes from Soundings Trade Only, and Jim Palmer a business coach and live aboard with a love of the boating lifestyle… who just happens to be my personal business coach and mentor.
When you’ve decided you’re just not satisfied with the profit in your dealership. You know that you should be selling more boats, making more money or having more fun in your boat business, here are a few ways we can help.
- Apply to join an upcoming SPLASH System program, go to www.BoatDealerProfits.com/SplashApply
- Check out our Boat Dealer Profits scorecard, to see how you and your dealership are doing in each of the 7 key areas of SPLASH Dealer success at www.BoatDealerProfits.com/ScoreCard .
- Check out Boat Dealer Profits TV, our blog or other Podcast episodes at www.BoatDealerProfits.com
- Check out one of the many webinars we have available at www.BoatDealerProfits.com/Webinar for a list of upcoming webinars.
If you would like to be a guest on the podcast, email me at Matt@BoatDealerProfits.com to see if you’d be a good fit.