In this episode you will discover:

  • Why “having more fun” in your boat business is easier to do when you are selling more boats and making more money
  • Three tips to having more fun in your boat business that any dealership owner can use
  • The story of why I did this episode… hint: It came after a conversation with a dealer who had ready my book “Boat Dealer Profits”

Resources and links mentioned in this episode:

Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System

Matt Sellhorst is the founder of Boat Dealer Profits and creator of the SPLASH System (TM). He has developed his proven sales and marketing system through years of testing and huge success doing millions in sales as a nose to nose, toes to toes salesman. He is now sharing his SPLASH sales and marketing systems with honest and ethical boat dealers to sell more boats, make more money and have more fun! His maverick marine marketing strategies turn the Old Salty Dog’s way of doing things on their head. Although Matt’s methods are radical compared to others in the industry (radical in they work and can be held accountable), he is not sold on the idea that Facebook and social media are the ‘Magic Pill’ so many so called experts are selling today.

Take the quick survey below: The Seven Boat Dealership Marketing and Advertising Questions below to get a better idea if the SPLASH Systems(tm) may be for you and your dealership. Here are the seven questions to see if the SPLASH System(tm) is for your boat business:

1. Is your dealership revenue between $600,000 and $20 million per year?

2. Do you operate a totally honest & ethical dealership?

3. Do you believe in your heart of hearts, your dealership should be doing better?

4. Are you tired of wasting tens of thousands of dollars on marketing & advertising that flat out doesn’t work?

5. Are you sick of the ‘experts’ selling you FaceBook schemes & whiz bang technology as the ‘Magic Pill’ that will fix all your problems?

6. Do you dream of a common sense approach, proven to generate a flood of high quality boat buyers to your store, even in today’s environment that your sales team can close at higher margins?

7. Are you willing to invest some time and effort into your dealership to receive the results you, your family and employees truly deserve?

If you answered “Yes” to ALL seven of the survey questions above, you may benefit by talking with Matt Sellhorst and Boat Dealer Profits. You should visit for more info.

Closing: What a great episode, I appreciate you joining us today. When you’ve decided you’re just not satisfied with the profit in your dealership, you know that you should be selling more boats, making more money or having more fun in your boat business. Here are a few ways we can help.

1. Apply to join an upcoming SPLASH System program, go to

2. Check out our Boat Dealer Profits scorecard, to see how you and your dealership are doing in each of the 7 key areas of SPLASH Dealer success at

3. Check out Boat Dealer Profits TV episodes, our blogs or other Podcast episodes at

4. Check out one of the many webinars we have available at for a list of upcoming webinars.

If you would like to be a guest on the podcast, email me at to see if you’d be a good fit.