On today’s episode, our guest, Jim Jabaay, Vice President of Lot Vantage, and I will discuss the value of your inventory. He grew up in his grandfather’s car dealership that he started in 1954 where he learned the ins and outs of the dealership business. After working his way up at Manheim Auto Auctions, he moved into the digital marketing world and now is helping grow the Lot Vantage platform where they are solving the content and brand messaging challenges faced by Manufacturers and dealerships by providing OEMs the ability to automate sharing of corporate content, campaigns, and advertisements across their dealer network’s Social channels (Facebook, Twitter, Instagram, etc) via LotVantage’s Brand Manager platform.

Resources and links mentioned in this episode: