Is Your Sales Team Using the Right Tools? BY MATT SELLHORST As we've been covering in the last few blogs, there are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last week…


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Do Your Customers See You as Expert They Trust? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Throughout this blog series, we will explore these key attributes…


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As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today.  The question is, is it as efficient and profitable as it could be?  Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that…


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BY MATT SELLHORST Is it difficult to find a steady flow of quality leads? There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…


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by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?" If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed…


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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising?  Or, do you invest money in advertising? What’s the difference you say... In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’.  Think of it this way. Brand Building vs Results Marketing…


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