As published on Boating Industry BY MATT SELLHORST You may have heard the term geo-targeting or geo-fencing.  Maybe you’ve even been pitched by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you 5 things you need to know about geo-targeting…


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With MDCE coming up, I wanted to share this article I wrote for Boating Industry on how to skyrocket your boat show ROI. As published in BoatingIndustry.com  BY MATT SELLHORST If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m…


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As published on Boating Industry BY MATT SELLHORST On a recent 3 day boot camp, I asked my photographer to drive around the area getting photos of various local boating destinations; the water-front down town, the signature bridges, local marinas and a few other specific requests.   After her adventure, she told me the story of…


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"How to Choose the Best Digital Marketing Company for Your Boat Dealership"   So, you're evaluating your marketing options for the upcoming boat selling season... maybe you’re looking to re-design your website... start doing more digital marketing... looking to improve your current marketing results… jump into FaceBook ads…  improve you’re email communication strategy... or develop a…


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