With MDCE coming up, I wanted to share this article I wrote for Boating Industry on how to skyrocket your boat show ROI. As published in BoatingIndustry.com  BY MATT SELLHORST If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m…


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"How to Choose the Best Digital Marketing Company for Your Boat Dealership"   So, you're evaluating your marketing options for the upcoming boat selling season... maybe you’re looking to re-design your website... start doing more digital marketing... looking to improve your current marketing results… jump into FaceBook ads…  improve you’re email communication strategy... or develop a…


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Is Your Sales Team Using the Right Tools? BY MATT SELLHORST As we've been covering in the last few blogs, there are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last week…


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Do Your Customers See You as Expert They Trust? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Throughout this blog series, we will explore these key attributes…


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BY MATT SELLHORST Is it difficult to find a steady flow of quality leads? There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…


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