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Do you have a difficult time getting your sales team all on the same page? Finding specific phrases that work well with clients for all staff to use is important. Words matter. Working with a sales trainer can help you develop a script that all employees can use to make their own but share the…
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Michael Gerber's book, The E-Myth, revealed a vital secret to me. The one thing that can really revolutionize your boat business is a system, a process that leads to an end result. Whether it involves people, technology or a script on how to do things, a system can improve boat sales. For more details on…
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As a boat dealer, what makes you memorable? Why should someone do business with you instead of anyone else in the same industry? The answer: because you are memorable. Say something unique that customers will remember about you and only you. Stand for something and share a message that will let people remember you for…
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What is the key to success? Install a proven sales and marketing system in your boat business, a system that will save you time, sell more boats, and increase your margins without wasting money on sales and marketing schemes that flat-out don’t work! Find out what the SPLASH System(TM) is all about. Want to check…
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When you work very hard to help your customers and provide a valuable service, sometimes it's hard when you get negative feedback. Even one person who wants to unsubscribe from your newsletter can be discouraging. It makes you think "what did I do wrong?" or "what could I have done differently?" I share in this…
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Working in the boating industry provides exciting experiences you can record to share videos with your customers. Your clients want to see these moments. Whether you're delivering a boat to a unique location, photographing new inventory in the water, demonstrating a boat's features, or performing maintenance on a part, video it. Share it with your…
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Does your sales team present the right attitude to your customers? Is there a smile to greet everyone who walks into your dealership? Matt shares how important it is for your staff to be kind, courteous and professional.
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Have you thought beyond setting up your products at the next event? It's important to think about how to make the most of your efforts at a boat show. Will you have a special offer? Is there a plan to generate leads? Do you have a strategy for closing a sale. Matt talks about these…
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Click here to get your one-on-one strategy session with Matt to take advantage of the challenge:
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Matt shares the value of massive action and how it can help you sell more boats and make more money. Maybe you need a new website? Do you need to start doing social media? Perhaps there's a major undertaking you've been putting off that will make you more money. What if you knew how to…