Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn't have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a…


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Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate…


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"Little hinges swing big doors" is a common phrase used by one of my mentors when answering the question: how do you gain the slight edge? Elegant ideas mean that sometimes it's those little things you do that can have a major impact on your business. Having the right systems in place can be anything…


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