In this episode you will discover 4 Keys to Digital Marketing Success for Family Owned Boat Dealerships

  • How you can apply research to change your approach to boat sales
  • The #1 mistake good boat dealers make… and continue to make year after year
  • Why the FaceBook pixel and tracking code are so important for boat dealership marketing success
  • Geo-targeting or geo-fencing for boat dealership marketing success

Resources and links mentioned in this episode:


Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System


What a great episode, can’t wait to hear how your spring boat sales is getting started. When you’ve decided you’re just not satisfied with the profit in your dealership. You know that you should be selling more boats, making more money or having more fun in your boat business, here are a few ways we can help.

  1. Take advantage of a special opportunity for podcast listeners. Get a free 30 minute one-on-one strategy session to talk about your boat business. Ask me any questions you’d like about sales and marketing and I’ll give you my best coaching and insights.
  2. Check out our Boat Dealer Profits scorecard, to see how you and your dealership are doing in each of the 7 key areas of SPLASH Dealer success at .
  3. Check out Boat Dealer Profits TV, our blog or other Podcast episodes at
  4. Check out one of the many webinars we have available at for a list of upcoming webinars.


If you would like to be a guest on the podcast, email me at to see if you’d be a good fit.