CHARLOTTE, N.C. – Chris Lamanna, owner of NorCal MasterCraft, has teamed up with Matt Sellhorst of Boat Dealer Profits to deliver a webinar, “How to Boost Profits with the Telephone,” on September 10 at 12:00 and 7:00 p.m. Eastern Time.

During this webinar, Lamanna will share his 35 years of marine industry experience and his dealership’s recent return to the basics of using the telephone in the sales process, which have led to additional boat sales, service work orders, parts and accessories business and an overall better client dealership relationship.

“In today’s market, you must focus on the total life-time value of your clients,” said Lamanna. “And this is one of the easiest ways to make that happen.”

A special website has been set up for those interested in attending this free webinar. To register, visit A replay will be made announced at a later date.