MINNEAPOLIS — The Marine Retailers Association of the Americas has unveiled the second annual MRAA Guide to Success, a handbook packed with tips, ideas and next practices designed to help marine retailers outperform the market in 2014.

This incredible 49-page resource, created in partnership with Lighthouse Media Solutions, includes 19 articles from 18 industry experts, including top-rated speakers at the 2013 Marine Dealer Conference & Expo such as Jeffrey Gitomer, Don Cooper, Valerie Ziebron and Steve Cohn, as well as several of MRAA’s trusted benefit providers. Topics include customer loyalty, sales, service, marketing, F&I and management.

“This guide is yet another tool our members can use to enhance the value they take back to their dealership from the MDCE,” says Liz Walz, MRAA Director of Education. “When added to the long list of tools, resources, contacts and ideas available during and immediately following the 2013 event, MRAA members can’t help but enter 2014 with a distinct advantage over their competitors.”

The MRAA Guide to Success in 2014 is available exclusively to retail members through the growing MRAA Rewards Resource Center at MRAA.com/MRAAGuideToSuccess.

“In today’s highly competitive marine marketplace, we all seek strategies to gain an edge over our competitors,” says Mike Alleva, Vice President of Marketing & Client Strategy for Lighthouse Media Solutions. “This resource is designed specifically to provide marine dealers with that insight. Therefore, we were thrilled to once again partner with MRAA to produce the Guide to Success.”

About Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit www.MRAA.com.