Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine.

Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of Boating Industry’s Movers and Shakers Bold Moves award and speaker at many industry events.

Sellhorst will write about sales and marketing in his monthly column.

“We’ve worked with Matt on a number of projects over the last few years, but we’re thrilled to have him coming on board as a regular columnist,” said Boating Industry Editor-in-Chief Jonathan Sweet. “As a former top-producing boat salesman himself, Matt knows what it takes to be successful and can offer real-life, proven techniques for success.”