In this episode you will discover:
Matt Sellhorst is the founder and CEO of Boat Dealer Profits and the creator of the SPLASH System guaranteed to help select dealers sell more boats, make more money and have more fun. Matt is the sales and marketing columnist for Boating Industry Magazine, host of the Boat Dealer Profits podcast and Boat Dealer Profits TV where he shares tips, tricks and tactics to boost profitability in any dealership willing to implement the ideas. Sellhorst has also been featured in the Movers and Shakers edition of Boating Industry and has spoken multiple times at the Marine Dealer Conference and Expo, Marine Retail University, dealer and manufacturer events and other industry conferences. His journey from a ‘no-boat-selling-son-of-a-gun’ to a top producer at a 6 location dealership to sought after coach and consultant to dealers around the world mean all of his strategies are based on real world, nose-to-nose, toes-to-toes experience that have been proven to work in today’s changing boat sales environment.

Matt grew up boating and still has a great love for being out on the water with family and friends. We talked about podcasting, how to have fun working in the boating industry (hint, it’s not really work), the positive feeling of putting families in the right boat to start making memories of their own, and more. Enjoy!
Resources and links mentioned in this episode:


Matt Sellhorst at Boat Dealer Profits, Boat Dealer Profits Marketing Agency and Creator of the SPLASH System

What a great episode, can’t wait to hear how your spring boat sales is getting started.  When you’ve decided you’re just not satisfied with the profit in your dealership.  You know that you should be selling more boats, making more money or having more fun in your boat business, here’s a little more about what we do.


We help busy family owned boat dealership owners and managers stop wasting time and money on marketing & sales approaches that just flat out don’t work.  We jump-start them using powerful approaches that actually reach their exact targets so they can sell their inventory faster for higher prices boosting profits… cutting interest and curtailment payments and giving them more stability, more predictability and more time to enjoy the business…even if they’re already running a successful dealership.


  1. Discover the 3 simple ways we can help you sell more boats
  2. Take advantage of a free one-on-one strategy session with Matt Sellhorst to discuss your boat business and how you can add an additional $50K profit in the next 12 months.
  3. Check out Boat Dealer Profits TV, our blog or other Podcast episodes at
  4. Check out one of the many webinars we have available at for a list of upcoming webinars.


If you would like to be a guest on the podcast, email me at to see if you’d be a good fit.