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Sell More Boats With Matt

with his Latest Articles, Videos, and Podcast Episodes

Crafting a Marketing Plan

Posts By: Matt Sellhorst | Post Date: Mar 1. 2014

BY LIZ KEENER Planning marketing activities in advance can help dealers save money while producing results Marketing is loosely defined as promoting and selling a product or service. “The way I look at marketing is basically it’s salesmanship in print, or salesmanship delivered in media,” said...

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MRAA unveils Guide to Success in 2014

Posts By: Matt Sellhorst | Post Date: Dec 4. 2013

MINNEAPOLIS — The Marine Retailers Association of the Americas has unveiled the second annual MRAA Guide to Success, a handbook packed with tips, ideas and next practices designed to help marine retailers outperform the market in 2014. This incredible 49-page resource, created in partnership with ...

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7 steps to a more profitable business building system

Posts By: Matt Sellhorst | Post Date: Mar 26. 2011

BY BY MATT SELLHORST Photo Credit: Webtreats, Flickr. How many of these 7 steps do you use in your business building plan? Improving or adding any of these can take your boat business from being unpredictable day to day, month to month and year to year to more like “Old Faithful.” often driving...

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What Other Marine Industry Professionals Have to Say

"At MRAA, we work hard to find experts with insight, tools and strategies that can really make a difference for marine businesses. The appeal of working with Matt is that his advice is based on what was successful for him as a salesperson for a leading marine dealership. It’s practical. It’s proven. And it’s designed to be effective in any size business."

Liz Walz, VP of MRAA and MDCE Host

Matt has spoken for us at our annual Marine Dealer Conference & Expo and written multiple articles for the website. He always provides great information to help dealers improve their marketing.

Jonathan Sweet, Managing Editor of Boating Industry Magazine and MDCE Host

I can highly recommend Matt and his abilities - I have seen Matt's presentations a number of times, and have verified his results with a number of clients. His experience, techniques and philosophies have valuable applications to the marine dealers he is working with.. He is a valuable asset to anyone who engages his services

Mark Yearn, Marine Insurance Specialist at Norman Spencer

If you are in need of improving your online presence or overall marketing strategy, I'd certainly give Matt at call. Not only does he understand sales and marketing, he has demonstrated a tremendous success in the industry.

Rick Neal, VP of Sales and Marketing at Hall Marine (Top 100 Dealer)

The Fast Track program really gave Marine Concepts a leg up over our competition. Through ideas such as the marketing wagon wheel, the lifetime value of the client, and understanding the ways in which to market our message, we’ve seen an increase in our listings. Matt’s program has helped us climb to new heights and implement fresh ways to reach old, and new, customers. All in all, our marketing efforts have never been so focused, and successful. Thank you Matt!

Shana White, Co-Owner of Marine Concepts (YBAA & CPYB Broker)