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Sell More Boats With Matt

with his Latest Articles, Videos, and Podcast Episodes

Little changes can have a big payoff for boat dealers

Posts By: Matt Sellhorst | Post Date: Jul 3. 2014

BY BY MATT SELLHORST Have you ever heard the saying, “Little Hinges Swing Big Doors?” I first heard it from a mentor of mine, legendary copywriter and marketing guru Dan Kennedy. I’m sure he pulled it from someone before him. But, it does make you think, doesn’t it? In every business, there ...

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MDCE 2014 to feature 12 new speakers

Posts By: Matt Sellhorst | Post Date: Jun 30. 2014

BY MARINE DEALER CONFERENCE & EXPO MINNEAPOLIS — The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30...

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Web videos put salesman where boaters go looking

Posts By: Matt Sellhorst | Post Date: Jun 26. 2014

“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of the digital revolution, the proliferation of information technology and the Great Recession. A onetime financial services executive who rode th...

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What Other Marine Industry Professionals Have to Say

"At MRAA, we work hard to find experts with insight, tools and strategies that can really make a difference for marine businesses. The appeal of working with Matt is that his advice is based on what was successful for him as a salesperson for a leading marine dealership. It’s practical. It’s proven. And it’s designed to be effective in any size business."

Liz Walz, VP of MRAA and MDCE Host

Matt has spoken for us at our annual Marine Dealer Conference & Expo and written multiple articles for the website. He always provides great information to help dealers improve their marketing.

Jonathan Sweet, Managing Editor of Boating Industry Magazine and MDCE Host

I can highly recommend Matt and his abilities - I have seen Matt's presentations a number of times, and have verified his results with a number of clients. His experience, techniques and philosophies have valuable applications to the marine dealers he is working with.. He is a valuable asset to anyone who engages his services

Mark Yearn, Marine Insurance Specialist at Norman Spencer

If you are in need of improving your online presence or overall marketing strategy, I'd certainly give Matt at call. Not only does he understand sales and marketing, he has demonstrated a tremendous success in the industry.

Rick Neal, VP of Sales and Marketing at Hall Marine (Top 100 Dealer)

The Fast Track program really gave Marine Concepts a leg up over our competition. Through ideas such as the marketing wagon wheel, the lifetime value of the client, and understanding the ways in which to market our message, we’ve seen an increase in our listings. Matt’s program has helped us climb to new heights and implement fresh ways to reach old, and new, customers. All in all, our marketing efforts have never been so focused, and successful. Thank you Matt!

Shana White, Co-Owner of Marine Concepts (YBAA & CPYB Broker)