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Sell More Boats With Matt

with his Latest Articles, Videos, and Podcast Episodes

The difference between selling and marketing

Posts By: Matt Sellhorst | Post Date: Apr 28. 2016

BY MATT SELLHORST When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a week of trying to decide how to begin, I figured the best way to start was to introduce myself and define two key terms. In 2008 after the mortgage meltdown, I made the......

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Matt Sellhorst joins Boating Industry as columnist

Posts By: Matt Sellhorst | Post Date: Apr 27. 2016

Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 ...

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How to add an extra $50,000 to your bottom line this offseason (Part 3)

Posts By: Matt Sellhorst | Post Date: Dec 2. 2015

BY MATT SELLHORST Welcome back to part three of How to Add an Extra $50K this Off Season. We started with doing your math to see what your opportunity for this off-season. If you haven’t done your math yet, check out Part 1. Then, we covered the issue of unnecessary discounting and started diggin...

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What Other Marine Industry Professionals Have to Say

"At MRAA, we work hard to find experts with insight, tools and strategies that can really make a difference for marine businesses. The appeal of working with Matt is that his advice is based on what was successful for him as a salesperson for a leading marine dealership. It’s practical. It’s proven. And it’s designed to be effective in any size business."

Liz Walz, VP of MRAA and MDCE Host

Matt has spoken for us at our annual Marine Dealer Conference & Expo and written multiple articles for the website. He always provides great information to help dealers improve their marketing.

Jonathan Sweet, Managing Editor of Boating Industry Magazine and MDCE Host

I can highly recommend Matt and his abilities - I have seen Matt's presentations a number of times, and have verified his results with a number of clients. His experience, techniques and philosophies have valuable applications to the marine dealers he is working with.. He is a valuable asset to anyone who engages his services

Mark Yearn, Marine Insurance Specialist at Norman Spencer

If you are in need of improving your online presence or overall marketing strategy, I'd certainly give Matt at call. Not only does he understand sales and marketing, he has demonstrated a tremendous success in the industry.

Rick Neal, VP of Sales and Marketing at Hall Marine (Top 100 Dealer)

The Fast Track program really gave Marine Concepts a leg up over our competition. Through ideas such as the marketing wagon wheel, the lifetime value of the client, and understanding the ways in which to market our message, we’ve seen an increase in our listings. Matt’s program has helped us climb to new heights and implement fresh ways to reach old, and new, customers. All in all, our marketing efforts have never been so focused, and successful. Thank you Matt!

Shana White, Co-Owner of Marine Concepts (YBAA & CPYB Broker)