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Sell More Boats With Matt

with his Latest Articles, Videos, and Podcast Episodes

How to add an extra $50,000 to your bottom line this offseason

Posts By: Matt Sellhorst | Post Date: Oct 19. 2015

BY MATT SELLHORST What are your plans for this offseason? Will you be focused on a few strategic initiatives? Tinkering here and there with little things that got away from you this busy season? Or maybe resting from an outstanding selling season? (Many of my coaching clients have reported enormous ...

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The myth of branding

Posts By: Matt Sellhorst | Post Date: Oct 12. 2015

BY MATT SELLHORST MattAsk almost any manufacturer’s marketing department or dealership owner about the goal for their marketing, you’ll get one of a few answers. “We are getting our name out there.”  “We are building our brand.” What do you think? Should those be the goals of your marke...

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What manufacturers (and dealers) need to beware of after the recent VW mess

Posts By: Matt Sellhorst | Post Date: Sep 28. 2015

BY BY MATT SELLHORST Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines...

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What Other Marine Industry Professionals Have to Say

"At MRAA, we work hard to find experts with insight, tools and strategies that can really make a difference for marine businesses. The appeal of working with Matt is that his advice is based on what was successful for him as a salesperson for a leading marine dealership. It’s practical. It’s proven. And it’s designed to be effective in any size business."

Liz Walz, VP of MRAA and MDCE Host

Matt has spoken for us at our annual Marine Dealer Conference & Expo and written multiple articles for the website. He always provides great information to help dealers improve their marketing.

Jonathan Sweet, Managing Editor of Boating Industry Magazine and MDCE Host

I can highly recommend Matt and his abilities - I have seen Matt's presentations a number of times, and have verified his results with a number of clients. His experience, techniques and philosophies have valuable applications to the marine dealers he is working with.. He is a valuable asset to anyone who engages his services

Mark Yearn, Marine Insurance Specialist at Norman Spencer

If you are in need of improving your online presence or overall marketing strategy, I'd certainly give Matt at call. Not only does he understand sales and marketing, he has demonstrated a tremendous success in the industry.

Rick Neal, VP of Sales and Marketing at Hall Marine (Top 100 Dealer)

The Fast Track program really gave Marine Concepts a leg up over our competition. Through ideas such as the marketing wagon wheel, the lifetime value of the client, and understanding the ways in which to market our message, we’ve seen an increase in our listings. Matt’s program has helped us climb to new heights and implement fresh ways to reach old, and new, customers. All in all, our marketing efforts have never been so focused, and successful. Thank you Matt!

Shana White, Co-Owner of Marine Concepts (YBAA & CPYB Broker)