Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate…


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"Little hinges swing big doors" is a common phrase used by one of my mentors when answering the question: how do you gain the slight edge? Elegant ideas mean that sometimes it's those little things you do that can have a major impact on your business. Having the right systems in place can be anything…


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Do you have a difficult time getting your sales team all on the same page? Finding specific phrases that work well with clients for all staff to use is important. Words matter. Working with a sales trainer can help you develop a script that all employees can use to make their own but share the…


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As a boat dealer, what makes you memorable? Why should someone do business with you instead of anyone else in the same industry? The answer: because you are memorable. Say something unique that customers will remember about you and only you. Stand for something and share a message that will let people remember you for…


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What is the key to success? Install a proven sales and marketing system in your boat business, a system that will save you time, sell more boats, and increase your margins without wasting money on sales and marketing schemes that flat-out don’t work! Find out what the SPLASH System(TM) is all about. Want to check…


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When you work very hard to help your customers and provide a valuable service, sometimes it's hard when you get negative feedback. Even one person who wants to unsubscribe from your newsletter can be discouraging. It makes you think "what did I do wrong?" or "what could I have done differently?" I share in this…


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Working in the boating industry provides exciting experiences you can record to share videos with your customers. Your clients want to see these moments. Whether you're delivering a boat to a unique location, photographing new inventory in the water, demonstrating a boat's features, or performing maintenance on a part, video it. Share it with your…


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Does your sales team present the right attitude to your customers? Is there a smile to greet everyone who walks into your dealership? Matt shares how important it is for your staff to be kind, courteous and professional.


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