“Why do I have to fill out a long application just to find out more information about this boot camp of yours?”
This Boot Camp is not for everyone. The application process is to allow us to select the applicants who will achieve the best results and who have the biggest gains to be made based on their situation.
Because of my limited availability and desire to ensure the participants receive maximum success, I can only offer 12 of these sessions right now.
We are not looking for the largest dealer or fanciest dealer in any market area. We are looking for the ones who we’ll most enjoy working with and who are dedicated to doing whatever it takes to achieve their goals.
“We’ve been doing just fine here considering the economy, why do we need to change how we sell and market boats?”
You don’t. If you are 100% happy with your boat business, the hours you work, the margins you make, and your relationship with prospects and the sales process you have, there is no need to apply.
As a matter of fact, if you answer the application form honestly (which I expect everyone to do) you more than likely will not be accepted anyway.
“Why can’t I just implement my own sales and marketing system? I’ve been in the business for much longer than you.”
You absolutely can. I encourage you to do it. Hopefully you watched the free DVD I sent and read all the material I provided. That, plus your experience in the business, is enough for you to do it all yourself.
This Boot Camp is for the dealers and owners who want to:
- Save time by cloning my proven system and having it installed in a very short period of time – because even setting aside 3 days is difficult to do. If they had to do everything themselves, they can be honest enough with themselves to know it will never actually get done.
- Save money. They understand that making mistakes costs money. Money in unnecessary investments and money in lost opportunities. Investing even $25,000 to make an extra $50,000 makes perfect sense.
- Having a coach who’s been where you want to go guide you through the minefields. And show you an even better way. The key to this Boot Camp system is the collaboration. Together, we will create a more profitable system than either one of us could create on their own for your dealership.
“How can I justify spending so much money on just 3 days with you (well, I assume the price is going to be HUGE)?”
A. You are correct, there is going to be a sizeable investment. But, as the saying goes, you get what you pay for. Or, my favorite; “If you think hiring an expert is expensive, you should try hiring an amateur.”
Go back to your math from earlier. Remember, the amount left on the table and the lost deals. If that number was even $50,000 and you plan on staying in business for just 5 more years, that’s $250,000 of almost pure profit lost. Gone forever that you just can’t get back… Let me ask you, what would you invest to get that money back?
Would you invest $100,000? Maybe. Would you invest $50,000? I would hope so. Would you invest $25,000? Surely you would. That’s a pretty good return on investment. If the concept makes sense to you, has been proven in today’s new world, it seems like a no brainer.
But, if you wouldn’t invest $25,000 to make an extra quarter of a million bucks, then maybe you should pass on this opportunity and try to do it yourself.
(Since you’ve made it this far, I’m going to give you a little insider’s information. The investment in this Boot Camp and Coaching Program is well under the $25,000 price tag. And, there’s an Iron Clad Guarantee you’ll find out about on the phone call if you’re accepted.)
“I can’t take 3 days away from my dealership (4 or 5 depending on travel schedules), so how will I make this work?”
If taking 3 days away from your boat business is going to cause it to crash and burn, you have major problems. A sales and marketing system is only one of the things you need to create a more enjoyable and profitable business.
But, I understand that it is a commitment to be away. That’s why I will be flexible on the scheduling of your Boot Camp. Fly in Saturday night, and we’ll work Sunday, Monday and Tuesday – having you back in your dealership bright and early Wednesday morning to get to work.
Remember, part of the benefit of coming to Charlotte is to get away from your dealership for a few days. Get some space. You will find that these 3 days turn out to be the most profitable 3 days you spend all year.
(Of course, if you’d rather not waste the travel time, for a few thousand extra, I will come to you.)
“I don’t want to get swindled. I’ve bought a bunch of junk products, seminars and technology and I don’t like feeling ‘taken’ on this.”
I mentioned it earlier, but there is a guarantee. I will explain it in more detail on the phone if you are accepted, however, here’s the basic idea:
I’m so convinced that my SPLASH System™ will work amazingly well and help you sell more boats, I’m making the biggest, boldest guarantee in the industry!
Any qualified dealer who completes our proprietary 3-day training program and implements the strategies taught, if they do not add an additional $50K in gross profits over the next 12 months, I will refund 100% of their program fee.
(Plus, I only require ½ of the Boot Camp fee for service up-front with the 2nd half payable after the 1st day of work.)
How can I make such a guarantee?
Easy, I know I’m not a fake, phony or fraud. I’ve reviewed your application and know that my systems and tools will work for your dealership, in your market area and for the products and service you offer.
If I feel that you won’t benefit, you won’t be accepted. Why would I waste hours and days of my time on someone who’s just going to ask for a refund anyway?
“Will my sales staff be able to use your tools?”
Yes, these tools were designed to be universal. It doesn’t require a ‘Natural Born Salesperson’ or anything like that. As a matter of fact, you’ll find when we meet in person that I’m not a natural-born salesperson. But, the same systems and tools I’m offering you now, propelled me to become a top producing sales person in a 6-location dealership.
The only thing your sales people need is a desire to be more successful.
I won’t adjust their sales style to fit my tools. I’ll adjust the tools to fit your dealership’s sales style.
“Will this selling and marketing system work in my market area?”
Probably. Again, that’s why I have the application process to ensure it will work in your area, based on your answers combined with my research and proven experience.
However, the strategies I use and teach have been used in countless industries and markets for decades – high end luxury items, real estate, restaurants, automobiles, RVs, jewelry, and almost anything you can think of.
I’ve just built them, tested them, and proven them in the boat business.
“Will your strategies and tools work for my dealership?”
Probably. Again, that’s why I have the application process to ensure it is a good fit for your dealership.
With the guarantee and application process, I can assure you if you are selected and participate, it will work for your dealership.
“Can I talk with a dealer who is using your methods?”
No. Here are “Matt’s Rules”:
Confidentiality – Because my Members are very busy running successful businesses and implementing systems for a more profitable and enjoyable business, I do not release Member names. If and when you become a Member, you will appreciate this rule.
Hey, I’m a straight shooter so I’ll come right out and tell you… some dealers who have invested in my books, trainings, and other programs have not seen the success they were expecting. The main reason was, they didn’t properly utilize the time to implement what they learned.
If you look at how they sell and market today, versus what they did prior to our relationship, you will see almost no change. (Without implementation, even the best strategies and tactics will have zero impact!)
That’s why I’ve created The New SPLASH System™ Intensive 3-Day Marketing Boot Camp – to ensure these systems and tools get implemented. (Implemented quickly and with my personal attention!)
That’s another reason for the application process – to ensure there are no major hurdles to implementation that will hinder maximum success.