As published on Boating Industry BY MATT SELLHORST You may have heard the term geo-targeting or geo-fencing.  Maybe you’ve even been pitched by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you 5 things you need to know about geo-targeting…


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As published on Boating Industry BY MATT SELLHORST On a recent 3 day boot camp, I asked my photographer to drive around the area getting photos of various local boating destinations; the water-front down town, the signature bridges, local marinas and a few other specific requests.   After her adventure, she told me the story of…


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As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today.  The question is, is it as efficient and profitable as it could be?  Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that…


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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising?  Or, do you invest money in advertising? What’s the difference you say... In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’.  Think of it this way. Brand Building vs Results Marketing…


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